Reputation Management – Do You Know Your How Your Business Is Perceived?
If you would like a successful business, you have to give it a good image. Managing your business reputation will be one of those things that can make or break you faster than any other business aspect. Keep reading to figure out how to manage your company’s reputation to stay away from mistakes.
Follow up with customers. A big business will find this even more true. Your customers need to know they matter personally to you. See if you can use automated contact systems. Also, ask them to give feedback for recent purchases.
Negative Comments
A good offense helps to deal with negative content. Make sure there are many positive comments about your brand so they will drown out whatever negative comments pop up. The more positive content there is, the less of an impact negative comments will have.
Have a good online personality. Posting status updates and tweets doesn’t work without active communication between you and your followers. If a question is posted, answer it quickly. If you do not know the answer to a question, let them know that you’re in the process of getting an answer.
Keep up with news updates relating to your service or product. This way, you will always be able to give customers useful information. Take five minutes a day and do an Internet search to read the latest information about your company’s industry.
Monitor your online presence. One negative result on Google could sink you. Check your results to address these issues. Try doing this a couple of times each month.
If you offer sales that are private or a promotion that is, make sure to keep it private. This definitely goes for when you are settling complaints and offer customers a discounted remedy. You don’t want those “freebies” getting around, because other people will want in on the deal, too.
Always visit your social media sites. Consumers often discuss different businesses at these places. By keeping up with these networks, you can do your best to catch negative words and start on damage control quickly. This will help prevent your company’s reputation from getting any worse.
If someone writes something bad about you or your business, your initial reaction may be anger. Try to calm down. Respond calmly using facts to disprove their negative content. Readers can make a judgement call based on both pieces of information.
If your company made a mistake at the expense of your customers, do not try to cover it up. This will look very mysterious to your customers. Instead, own up to the fact that your company made an error, and apologize humbly for that. If you offer to make it right, most customers will forgive and respect you for it.
You should contact your customers a few times after they have purchased something from you. A lot of times, customers wait before putting a new product to use, or he does not notice issues immediately. If you check in with customers, you will have an opportunity to respond to any concerns they may have.
Sponsor a community event. This is a good way to make your company’s reputation better. It’s a positive way to reach out to new and old customers alike. This type of impression leads to success.
There are many sites that have fake positive reviews. It may seem like your competitors use these to boost their reputation online. Don’t even think about doing this. This is bad business, and it’s even illegal in some states.
If you’re trying to sell products or services, you need to have a way for the customer to get their money back without you asking questions. This is what creates good customer service. When a customer makes a return, you may not be able to sell it again as new, so you may not be able to make monetary profit on the item. However, repeat customers are important, and offering a great guarantee is one way to get them.
If you make a mistake, or people think you did, it can have a negative impact on your business. Dealing with and preventing such issues are a must. Now, you can begin practicing it today.