Repairing Your Reputation: Tips And Tricks
Have you thought about the ways large companies maintain a positive image? You may not be on the same scale, but you can still benefit from their example. Keep up with the times by learning about the new world of reputation management.
Follow through is very important to customers. If your business is large, this is very true. They need to feel like they matter to you. Implement some automated systems that will follow up with customers. You may also ask for feedback on any recent services or purchases.
Satisfy displeased customers and keep your good reputation. Turning a customer’s negative experience into a good one will show your customer that you care. This is even more beneficial if you are able to do it online. Other prospects and customers can see that you actively address issues, so they’ll be more apt to buy products from your company later.
Optimizing web pages by including a crucial search phrase can help with your Internet reputation. Your company’s name is one good example. Google likes authoritative sites. When they see you as an authority, they will be more likely to move your site up in the search engine results.
Monitor your online presence. You don’t know when a negative comment is made so you have to check often. Go over the search engine results to prevent anything negative about your business from making it to the top. Do your best to do this on a bi-monthly basis.
If you’re searching for your company on the Internet and find false information, you should ask the site’s owner to take things like that down. Most webmasters will happily remove such content if you are able to demonstrate that such content is actually libelous.
As you get more business, you’re going to interact with more people with time. With all of this come negative comments occasionally, and you have to have a thick skin and address all complaints. And after all of this, you still need to be sure you’re addressing things in the right way so people don’t get turned off when it comes to your business.
Work towards transparency. This means being upfront with customers when you make mistakes, and make sure you handle it carefully. Transparency is essential to maintaining a good reputation.
If your company is at fault in a dispute, own up to it. Your clients will typically know what is going on. Own up to your error and apologize. You can often get customer forgiveness this way, particularly when you do something extra to set things straight.
Keep track of all the websites where people talk about your business. You must familiarize yourself with sites that customers frequent to post reviews about businesses that are in your industry. Respond to negative comments calmly and professionally.
Your product or service should come with an iron-clad, money back guarantee. Doing so is part of excellent customer service. Keep in mind that this is likely to initially negatively effect your profit margin in a small scale. However, repeat customers are important, and offering a great guarantee is one way to get them.
At least once a month do an online search for your business. Google your company’s name monthly. Look to make sure there are no negative content items or comments on the site. Stay aware of the source feeding your negative comments. Do what you must to find the solution.
Don’t sabotage your own reputation by reacting in anger to customer accusations or issues. Keep from attacking clients through social media. If you have a customer who crosses the line, ignore them rather than getting into a flame war.
Join any trade organizations within your industry. Such organizations are a useful resource for people who are searching for a company in your field. Such membership can help your business seem credible. The fee to join is usually small, and the benefits are worth paying for.
Do you feel better now about maintaining your online reputation? You should be ready to tackle the competition and boost your business to the top. Move ahead with success by putting your customers first.